top of page
  • Writer's pictureCarolina Fuentes

Case Study: Alchemy Effect Transforms OLA of Eastern Long Island's Online Presence

Updated: Apr 4

Client Overview: OLA of Eastern Long Island is a nonprofit organization dedicated to promoting social, economic, cultural, and educational development within the Latino community on the East End of Long Island, New York. Despite their noble mission, OLA's previous website lacked a cohesive brand identity and struggled to effectively communicate their impact, resulting in limited community outreach and donations.


When OLA approached Alchemy Effect, they faced several challenges with their existing website:

  1. Lack of Brand Identity: OLA's previous website lacked a cohesive brand identity, making it difficult for visitors to connect with the organization's mission and values.

  2. Poor User Experience: The website suffered from a cluttered layout, confusing navigation, and outdated design, resulting in a frustrating user experience for visitors.

  3. Limited Community Outreach: OLA struggled to reach and engage with their target audience, hindering their ability to raise awareness and drive donations for their programs and initiatives.


Alchemy Effect undertook a comprehensive overhaul of OLA's online presence, focusing on the following key areas:

  1. Brand Development: We worked closely with OLA to develop a strong brand identity that accurately reflected their mission and values. This included creating a new logo, color scheme, and visual assets that resonated with their target audience.

  2. Website Redesign: Alchemy Effect redesigned OLA's website from the ground up, implementing a clean and modern design that prioritized user experience and ease of navigation. We optimized the site for mobile responsiveness to ensure a seamless experience across all devices.

  3. Content Strategy: We revamped OLA's content strategy, highlighting their impact through compelling storytelling, testimonials, and multimedia elements such as videos and images. This helped to humanize the organization's work and connect with visitors on a deeper level.

  4. Donation Optimization: Alchemy Effect implemented clear calls to action and donation prompts throughout the website, making it easy for visitors to support OLA's mission with just a few clicks. We also provided transparency by showcasing how donations are used to make a tangible difference in the community.


The collaboration between OLA of Eastern Long Island and Alchemy Effect resulted in significant improvements to the organization's online presence:

  1. Increased Donations: The new website design and donation optimization strategies led to a noticeable increase in online donations, providing OLA with the financial support needed to expand their programs and services.

  2. Enhanced Community Outreach: With a more user-friendly and visually appealing website, OLA was able to reach a wider audience and engage with community members more effectively. This helped to raise awareness of their initiatives and attract new volunteers and supporters.

  3. Improved Brand Perception: The revamped brand identity and cohesive website design helped to enhance OLA's credibility and professionalism, positioning them as a trusted organization within the community and beyond.

Through strategic collaboration and innovative digital solutions, Alchemy Effect successfully transformed OLA of Eastern Long Island's online presence, enabling them to drive more donations, expand their community outreach, and further their mission of promoting social, economic, cultural, and educational development within the Latino community on the East End of Long Island.

What Our Client Say:

OLA of Eastern Long Island needed a website that was able to grow with our non profit organization. We decided to move forward with Carolina and her team specifically because of the unique and comprehensive process she described. We needed this deep dive into the DNA of our organization to be sure that all stakeholders and our mission were being considered fully. 
This process that included functionality, design, and core mission was an incredible way for our leadership team to collaborate with Carolina. We felt completely understood as a dynamic community-serving organization that offers critical advocacy and support to a vibrant and culturally rich community. 
The launch of the Website along with the rebranding of the logo was one of the best decisions we have made. We aim for empowerment, protection, and celebration via clarity and access. Our website finally was able to match that commitment with ease of navigation, two languages, strong SEO, and a functional flow that is pleasing to navigate while not requiring unnecessary clicks. 
This was a game changer for us that was instrumental in doubling our client and donor base within the first year of launch.

OLA of Eastern Long Island Executive Director

Minerva Perez


bottom of page